If you are looking to improve your copywriting skills this is the most important blog post you read this year. At the same time if you don’t read about these strategies below you may lose sales and business to your competitors every day.
This is because the first few sentences of your sales letter or website may be the only that are ever read unless they GRAB the reader and PULL them into your story.
In the first part of your copy you are trying to get an emotional response, engage your reader where they are at, and guide them into a story of how your service came to be.
Here are some tips on starting a piece of sales copy:
- 1-2 sentences max, never longer than 3 lines of written text at the very most
- Use powerful action oriented words
- State how article may be the most important than they ever read this year
- What are you going to miss by not paying attention to this information, strategy or service?
- Engage them emotionally early on touching on the top benefits of your service and pains that they may be experiencing right now in their lives
- Tell a mini-story within the first few lines of here where I started here is what I did and here is where I ended up. After a small break in the copy and insertion of other copy within the opening you can jump right into your own story in longer form.
- Try starting with a brief concise pacing statement. Meet people where they are at and talk using their language instead of your own.
Two Exercises:
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2. Next identify what your prospective clients would gain by using your service or product or what they could be missing out on by not at least checking it out and then frame it as we did at the start of this blog post.
Tags: How to Write a Sale Letter Introduction, How to Write the First Section of a Sales Letter, Writing the first section of copy
