Archimedes said, “Give me a lever long enough and I can move the world.”‘

My number one challenge in business is lack of time. I sometimes find myself working weekends, evenings and trying to clear my inbox while stuck in traffic or while waiting in line at the store.  Many times I need to have others remind me to stop working – so, probably like you I am always looking for ways to improve my business development abilities without working even more hours each week.

Copywriting ROI - This is why I have been studying copywriting for so long – the return on your money is better than almost any other area of business.  Copywriting is involved in email marketing, pay per click advertising, affiliate marketing, website content production, sales letters, checkout processes, speech writing, and auto-responder creation tasks.  If you can leverage copy and write very powerfully than professionals will follow your advice and lead more often, register for your webinars or events more often and ask less questions via email to your support team before committing to become a client.  In short you can make more money to then either provide more value to each client you serve or hire help to improve the client experience.

The Secret of Efficient Marketing –   The real secret to doing a lot with a little whether you are running a small business or corporate team is leverage.  Leverage your time by writing one powerful piece of copy and having that sent out to thousands of professionals instead of calling individuals and selling them one-by-one.  This is a very basic concept on the surface but how seriously do you take it?  How many hours, formulas and best practices went into your last sales letter? Did you test it?  How many powerful words did you use? Did you include a story as to how the service or product came to be?  The more that you improve your copy the more leverage you gain – think of it as extending your lever…with each tactic you extend your lever further and further.

If you are stretched for time, than you can’t afford to not leverage what you do have by writing more effectively and connecting with your clients.   This is at the core to why I got into writing copy and focusing on improving my own skills within this area in the first place.