Why do some copywriters get paid $100,000 retainers and 40% of gross sales for spending just a few days writing copy for a product? Why do those who write headlines for major magazines get paid 10x more than those who write the actual articles inside of the publication?
Here’s another question: What is the difference between a $1 bill and a $100 bill? The answer: The message on the paper is the only difference, this is proof that a small change in the message can make a piece of paper be worth over 100x as much as it may otherwise be.
and now the most important question…What are your messages worth? $1,000 or $100,000 each?
If you are ignoring the copy within your sales letters, emails, opt-in pages, or website you are probably only realizing 3-5% of the response that is possible with the use of the right words. Studying and investing in your copywriting skills could be the most important decision you make while either improving profits of a company or launching your own small business. We have personally seen products which were producing $15k month start producing $30k+/month after implementing some proven copywriting techniques.
Top 4 Reasons Copywriting IS Important:
- Most of your competitors ignore or underestimate the importance of writing great copy
- The majority of copy, once formed may be used hundreds if not thousands of times – you get a great bang for your buck vs. other short-run expenses such as a TV promotion or banner ad placement agreement
- Every company needs great copy, no $1M companies operate without sale letters, email blasts, newsletters, or written communications of some type
- If done right you can lower your refund rate and increase potential cross and upsells by connecting directly with the fears, needs, and goals of your clients
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