Because you’re reading this, you probably have some interest in persuading through written text, advertising, or simply becoming more compelling to your audience.  You’re here and that’s a great start to becoming more tuned in to the essential know-how and skills that can transform your words into the gospel truth for you reader.

That’s what this post is about…  Know what is true for you reader because when you have some idea of where your reader is at,  you’ll know how to tactically insert your persuasion to get the most bang for your buck…

Knowing where to spend your time…and money.

How do you become familiar with someone…if they are not in front of you?  Simple.  Tell a story in your text.  By considering where your reader may be coming from and going to…

• How did they come to find you?
• Who are you serving?
• What is motivating them to buy?
• What don’t they have, yet, that your product or service is offering?
• Where is their pain?
• What might happen if they don’t act?
• What is the beginning, middle, and end of their story once they buy from you?

Maybe you have seen the movie Star Wars (that’s a safe mind-read!)…if so, you know that young Luke began his life as a farmer on some dusty planet in the middle of no where…And his life was about to change in a BIG way.  He was meant for something far grander than he ever could have imagined.

He was just on the brink of making a HUGE choice…to leave what was familiar…

…Did you ever wonder why that is the beginning of the HIGHEST grossing movie of ALL TIME…?

Did you also know that people will opt for familiarity every time, unless someone intervenes (maybe you)?

Exercise: Now… before moving on, answer some or all of the above bullet points.  What story is going to move your reader?  What will get their juices flowing to move away from what they have always done and into their pocket books…to take the first step to buy now!

Remember… keep it short, sweet, yet, powerful.