Here are some simple tips for those looking to amp-up your ability to direct your reader’s attention through the appearance of choice. When used sparingly and with intention, your use of binds can increase your ability to persuade, yet, they leave your reader with the illusion of choice and feeling good.
Not surprisingly, people love to be persuaded when it’s done well and with “Win/win’s” in mind because your saving people “mental-time”…that is…you’re simplifying a person’s need to think things through.
Remember, as a professional persuader and copywriter, your job is to guide your buyer’s attention first and foremost.
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Simply put, your reading this because your interested in learning how to maximize your use of written text or you may simply be curious how to improve your ability to influence readers.
That’s not too hard to swallow, was it?
And if you’ll agree with that, maybe you would also be interested at taking a thorough look at other posts from one of our skilled copywriters on CopyWritingTraningGuide.com, now, or perhaps in the future you’ll keep us in mind to improve your sales through the use of the most powerful written persuasion techniques available.
Anytime you’re writing and you have some outcome in mind or where you think it may be useful to guide your reader’s attention, try this.
Exercise:
1) Think of some outcome you have for you reader.
2) Consider two or more choices that lead to your desired outcome.
3) Connect your choices with the world “or”
For example, you may choose to enjoy doing this exercise now or you may simply bookmark this page for all your future copywriting and print persuasion tips because you know that by investing your time now, you save time in the long run. And time is the most valuable asset to any persuader and since we’re all in the persuasion business, that’s good to know!
To your continued success!
